My Role Content Strategist

The problem The current block explorer is too technical and new users are having difficult time navigating this complexity. 

This is a very common problem in blockchain platforms. There are too many developers building a product and fast, but almost no designers to advocate for the user. Coupled with this is the added complexity of crypto, NFT's, ledger and more just by themselves.

Solution Incorporate a common language that everyday users even though they may have very little crypto or financial experience can understand and navigate easily.

Old adages like "A picture is worth a thousand words" and "paving the cow path" still hold true today. When we use familiar images, our users immediately understand the message. Likewise, following a well-trodden path in unfamiliar territory helps us reach our destination efficiently.  

How might we implement this solution? As a content strategist, I have emphasized the importance of using simple language and developed a content strategy that integrated clear, easy-to-understand information with straightforward visual elements for accessibility.